TY  - BOOK
AU  - Carroll,Raymond Lee
AU  - Davis,Donald M.
TI  - Electronic media programming: strategies and decision making 
SN  - 0070102988
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Broadcasting
KW  - United States
KW  - Planning
KW  - Radio programs
KW  - Television programs
N1  - references: p. 506-511
ER  -