Carroll, Raymond Lee,  1944- <br/><br/>
Electronic media programming :  strategies and decision making / 
Raymond L. Carroll, Donald M. Davis 
 - New York :  McGraw-Hill,  1993 
 - 532 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/>references: p. 506-511 
<br/><br/><label>ISBN: </label>0070102988  RM127.33 
<br/><br/><label>LCCN: </label>92-46063 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Planning--United States<br/>Radio programs--Planning--United States<br/>Television programs--Planning--United States