Hoge, Cecil C. <br/><br/>
The electronic marketing manual  integrating electronic media into your marketing campaign 
Cecil C. Hoge 
 - New York  McGraw-Hill  1993 
 - xxvi, 480 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>0070293651 
<br/><br/><label>LCCN: </label>92-44804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing--Handbook, manuals, etc