Promoting halal hotels in Malaysia /
Izwan Harith Md. Ithnan, Ahmad Azmi M. Ariffin, Norzalita A. Aziz.
- Cetakan pertama
- 104 pages : illustrations ; 20 cm.
Includes bibliographical references ([95]-102) and index.
Chapter 1: Overview of halal hotels in Malaysian islamic tourism -- Chapter 2: The significance of halal hotels in Malaysia -- Chapter 3: The impacts of religiosity and ethnicity on behavioral intention towards halal hotels -- Chapter 4: The impacts of attitude and subjective norms on behavioral intention towards halal hotels -- Chapter 5: The way forward for promoting halal hotels in the Malaysian context.