TY  - BOOK
AU  - Norfaridatul Akmaliah Othman,
AU  - Doni Purnama Alamsyah,
AU  - Siti Hajar Mohamad,
TI  - Value chain marketing: strategy for consumer value creation 
SN  - 9789672454854
PY  - 2022///
CY  - Melaka
PB  - Penerbit UTeM Press
KW  - Consumers
KW  - Attitudes.
KW  - Consumer behavior
KW  - Consumption (Economics).
N1  - Includes bibliographical references and index
ER  -