Encyclopedia of political communication  [electronic resource] / 
edited by Lynda Lee Kaid, Christina Holtz-Bacha. 
 - Los Angeles, [Calif.] ;  London :  SAGE,  2008. 
 - 1 online resource (2 v. (xli, 858, 88 p.)) :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> 'The Encyclopedia of Political Communication' discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualisations. 
<br/><br/><label>ISBN: </label>9781412953993 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics--Encyclopedias.
<br/><br/><label>LC Class. No.: </label>JA85