Baran, Stanley J., <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - 12th edition. 
 - xxii, 464 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781265226565  RM140.00 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.