TY  - BOOK
AU  - Gamble,John
AU  - Peteraf,Margaret Ann
AU  - Thompson,Arthur A.
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9781266227110
PY  - 2024///]
CY  - New York
PB  - McGraw Hill
KW  - Strategic planning
KW  - Business planning
KW  - Competition
KW  - Case studies
N1  - Includes glossary and index; Buku bacaan asas Fakulti Ekonomi dan Pengurusan
ER  -