Salah, Omar Hasan,

The adoption of customer relationship management in small and medium enterprises in Palestine / Omar Hasan Salah. - xv, 288 pages : illustrations ; 30 cm.+ 1 computer optical discs (4 3/4 in.)

Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2020.

References : page 217-288.

Hadiah.


Universiti Kebangsaan Malaysia--Dissertations.


Customer relations--Management.
Small business--Palestine.
Dissertations, Academic--Malaysia.