The adoption of customer relationship management in small and medium enterprises in Palestine /
Omar Hasan Salah.
- xv, 288 pages : illustrations ; 30 cm.+ 1 computer optical discs (4 3/4 in.)
Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2020.
References : page 217-288.
Hadiah.
Universiti Kebangsaan Malaysia--Dissertations.
Customer relations--Management. Small business--Palestine. Dissertations, Academic--Malaysia.