TY  - BOOK
AU  - Khalilah Abd. Hafiz,
TI  - Relationships of product attributes, ceo brand image, perceived brand image, and perceived quality on purchase intention of makeup brands
PY  - 2021///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Consumers' preferences
KW  - Brand choice
N1  - Thesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021; References : page 263-295
ER  -