Relationships of product attributes, ceo brand image, perceived brand image, and perceived quality on purchase intention of makeup brands - Khalilah Abd. Hafiz (2021)
Thesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.
References : page 263-295.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Consumers' preferences; Brand choice