Flannery, Teresa M., <br/><br/>
How to market a university :  building value in a competitive environment / 
Teresa M. Flannery. 
 - xv, 237 pages :  illustrations ;  21 cm. 
<br/><br/><label>ISBN: </label>9781421440347  RM111.91 (PPUKM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education, Higher--Marketing. <br/>Universities and colleges--Administration.