Klapper, Joseph T. <br/><br/>
The effects of mass communication / 
Joseph T. Klapper 
 - New York :  Free Press,  1960 
 - 302 p. ;  22 cm. 
 - Foundations of communications research .
<br/><br/>p. 258-274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects<br/>Communications research