Bland, Michael <br/><br/>
Effective media relations :  how to get results / 
Michael Bland, Alison Theaker and David Wragg 
 - London :  Kogan Page,  1996 
 - 158 p. ;  23 cm. 
 - IPR in practice series .
<br/><br/><label>ISBN: </label>0749418567  RM88.85 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Mass media and business