TY  - BOOK
AU  - Markham,Victor W.R.
TI  - Effective industrial selling with total marketing communication
SN  - 0046580352
PY  - 1970///
CY  - London
PB  - Allen & Unwin
KW  - Marketing
KW  - Advertising
KW  - Sales management
N1  - Includes bibliographical references
ER  -