Markham, Victor W. R. <br/><br/>
Effective industrial selling with total marketing communication / 
by Vic Markham 
 - London :  Allen & Unwin,  1970 
 - 224 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0046580352 
<br/><br/><label>LCCN: </label>79-567051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Advertising<br/>Sales management