Effective industrial marketing :  business-to-business marketing of goods and services / 
edited by Norman Hart 
 - London :  Kogan Page,  1994 
 - 306 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0749411449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management<br/>Industrial marketing--United Kingdom