TY  - BOOK
AU  - Naples,Michael J.
TI  - Effective frequency: the relationship between frequency and advertising effectiveness 
SN  - 0844231320
PY  - 1979///
CY  - New York
PB  - Association of National Advertisers
KW  - Advertising media planning
KW  - United States
KW  - Advertising
KW  - Research
KW  - Effective frequency
N1  - Bibliography : p. 135-140
ER  -