TY  - BOOK
AU  - Mohabadi,Amin Ansary
TI  - Roles of brand community participation, perceived information value, and consumer expertise in building consumer-brand engagement on social media
PY  - 2019///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Internet advertising
KW  - Branding (Marketing)
KW  - Social media
KW  - Dissertations, Academic
KW  - Malaysia
N1  - Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2019; References:page 323-278
ER  -