Roles of brand community participation, perceived information value, and consumer expertise in building consumer-brand engagement on social media - Mohabadi, Amin Ansary (2019)
Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2019.
References:page 323-278.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Internet advertising; Branding (Marketing).; Social media; Dissertations, Academic -- Malaysia