Roles of brand community participation, perceived information value, and consumer expertise in building consumer-brand engagement on social media /
Amin Ansary Mohabadi.
- xvi, 283 pages : illustrations ; 30 cm.
Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2019.
References:page 323-278.
Universiti Kebangsaan Malaysia--Dissertations.
Internet advertising. Branding (Marketing). Social media. Dissertations, Academic--Malaysia.