Mohabadi, Amin Ansary,

Roles of brand community participation, perceived information value, and consumer expertise in building consumer-brand engagement on social media / Amin Ansary Mohabadi. - xvi, 283 pages : illustrations ; 30 cm.

Thesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2019.

References:page 323-278.


Universiti Kebangsaan Malaysia--Dissertations.


Internet advertising.
Branding (Marketing).
Social media.
Dissertations, Academic--Malaysia.