TY  - BOOK
AU  - Suraya Akmar Mokhtaruddin,
TI  - The effects of relationship marketing orientation, customer orientation, perceived, perceived value, satisfaction towards customer rentation of travel agency
PY  - 2019///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Tourism industry
KW  - Marketing orientation
KW  - Buying behaviour
N1  - Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021; Rujukan : mukasurat 197-221
ER  -