The effects of relationship marketing orientation, customer orientation, perceived, perceived value, satisfaction towards customer rentation of travel agency - Suraya Akmar Mokhtaruddin (2019)
Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.
Rujukan : mukasurat 197-221.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Tourism industry; Marketing orientation; Buying behaviour