Suraya Akmar Mokhtaruddin, <br/><br/>
The effects of relationship marketing orientation, customer orientation, perceived, perceived value, satisfaction towards customer rentation of travel agency/ 
Suraya Akmar binti Mokhtaruddin,. 
 - xvii,242 pages :  illustrations ;  30 cm. 
<br/><br/>Tesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021. 
<br/><br/>Rujukan : mukasurat 197-221. 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Universiti Kebangsaan Malaysia--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dissertations, Academic--Malaysia.<br/>Tourism industry.<br/>Marketing orientation.<br/>Buying behaviour.