Influence of causal attributions, failure serverity and brand attitude on behavioural intention in the context of airline service failure - Chong, Kuok Wei (2021)
Thesis (Ph.D) - Universiti Kebangsaan Malaysia, 2021.
References : page 113-138.
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Airlines -- Management; Airlines