TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
AU  - Hochstein,Bryan W.
TI  - Marketing strategy: text and cases 
SN  - 9780357516300
PY  - 2022///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -