Ferrell, O. C., <br/><br/>
Marketing strategy :  text and cases / 
O.C. Ferrell, Michael D. Hartline, Bryan W. Hochstein. 
 - Eighth edition. 
 - 1 volume (various pagings) :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780357516300  RM1059.79 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.