Kotu, Vijay, <br/><br/>
Data science :  concepts and practice / 
Vijay Kotu, Bala Deshpande. 
 - Second edition. 
 - xix, 548 pages :  illustrations ;  24 cm 
<br/><br/> Revised edition of: Predictive analytics and data mining. 2015. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780128147610  RM258.12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Consumer behavior.<br/>Electronic data processing.