TY  - BOOK
AU  - Norton,Michael I.
AU  - Rucker,Derek D.
AU  - Lamberton,Cait
TI  - The Cambridge Handbook of Consumer Psychology
T2  - Cambridge handbooks in psychology
SN  - 9781107706552 (ebook)
AV  - HF5415.32 .C36 2015
U1  - 658.8/342 23
PY  - 2015///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Consumers
KW  - Psychology
KW  - Consumer behavior
N1  - Title from publisher's bibliographic system (viewed on 05 Oct 2015)
N2  - Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology
UR  - https://doi.org/10.1017/CBO9781107706552
ER  -