TY  - BOOK
AU  - Joseph,Roshan Louis
AU  - Menon,Ram Mohan
TI  - The startup's guide to sales : : how not to crash and burn 
SN  - 9789353289362
PY  - 2020///
CY  - Los Angeles : 
PB  -  SAGE, 
KW  - Sales management
KW  - New business enterprises.
N1  - Includes bibliographical references
N2  - 'ARE YOU A STARTUP? THEN START HERE... From that gleam in your eye, to prototype, to production-you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to'Start-up Paradise'. The Start-up's Guide to Sales is a practical book that helps you navigate the perils of wrong selling. This is not sales theory, but a'tried-out' recipe book for success. Read on and sail the choppy waters with sales savvy!'--
ER  -