The startup's guide to sales : how not to crash and burn /
Roshan Louis Joseph, Ram Mohan Menon.
- xvii, 204 pages : illustrations ; 22 cm.
Includes bibliographical references.
'ARE YOU A STARTUP? THEN START HERE... From that gleam in your eye, to prototype, to production-you are all set to wow the world with your genius. You take the first step towards your goal and realize that between you and the consumer is a moat full of dragons, demons and turbulence that you must cross to make it to'Start-up Paradise'. The Start-up's Guide to Sales is a practical book that helps you navigate the perils of wrong selling. This is not sales theory, but a'tried-out' recipe book for success. Read on and sail the choppy waters with sales savvy!'--