TY  - BOOK
AU  - Proctor,Tony
TI  - Absolute essential of strategic marketing
T2  - Absolute essentials of business and economics
SN  - 9780367437756
PY  - 2021///.
CY  - London And New York
PB  - Routledge
KW  - Marketing
KW  -  Management
KW  - Strategic planning.
N1  - Includes bibliographical references
ER  -