Proctor, Tony, <br/><br/>
Absolute essential of strategic marketing / 
Tony Proctor.   
 - vii, 113 pages :  illustrations ;  22 cm. 
 - Absolute essentials of business and economics. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780367437756  RM252.84 (PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Strategic planning.