TY - BOOK AU - Duin,P.A.van der AU - Ortt,Roland J. TI - Contextual innovation management: adapting innovation processes to different situations T2 - Routledge studies in innovation, organizations and technology SN - 9781138920316 PY - 2020/// CY - New York PB - Routledge KW - Management KW - Technological innovations KW - Economic aspects N1 - Includes bibliographical references and index N2 - 'Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management'-- ER -