TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 9781250238016
PY  - 2020///
CY  - New York
PB  - Henry Holt and Company
KW  - Advertising copy
KW  - Business writing
ER  -