Bly, Robert W., <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly. 
 - 4th edition. 
 - xviii, 469 pages ;  20 cm. 
<br/><br/><label>ISBN: </label>9781250238016  RM92.05 (PRAKLINIKAL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Business writing.