Lee, Nancy R., <br/><br/>
Social marketing :  behavior change for social good / 
Nancy R. Lee and Philip Kotler. 
 - Sixth edition. 
 - xxiii, 486 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (page R1-R-25 ) and index. 
<br/><br/><label>ISBN: </label>9781544371863  RM368.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing.