TY  - BOOK
AU  - Nik Mohd Hazrul Nik Hashim, 
AU  - Zafirah Hanoum Ahmad Ariff,
TI  - Essential insights into consumerology and brands
SN  - 9789672388425/paperback
PY  - 2019///
CY  - Bangi, Selangor
PB  - Penerbit Universiti Kebangsaan Malaysia, 
KW  - Customer relations
KW  - Branding (Marketing).
KW  - Relationship marketing
KW  - Research.
N1  - References page: 103-111 and index
ER  -