Nik Mohd Hazrul Nik Hashim,  <br/><br/>
Essential insights into consumerology and brands / 
Nik Mohd Hazrul Nik Hashim, Zafirah Hanoum Ahmad Ariff. 
 - 136 pages :  illustrations ;   23cm. 
<br/><br/>References page: 103-111 and index. 
<br/><br/><label>ISBN: </label>9789672388425/paperback  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Branding (Marketing). <br/>Relationship marketing--Research.