TY  - BOOK
AU  - Simoes,Dora
AU  - Barbosa,Belem
AU  - Filipe,Sandra
TI  - Smart marketing with the internet of things
SN  - 9781522557630
PY  - 2019///]
CY  - Hershey, PA
PB  - IGI Global, Business Science Reference
KW  - Internet marketing
N1  - Includes bibliographical references : pages 265-296 and index
N2  - 'This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges'--
ER  -