Rahman, Muhammad Sabbir,  1981-, <br/><br/>
Service marketing strategies for small and medium enterprises :  emerging research and opportunities / 
Muhammad Sabbir Rahman, North South University, Bangladesh, Mahmud Habib Zaman, North South University, Bangladesh, Md Afnan Hossain, North South University, Bangladesh. 
 - xiv, 171 pages :  illustrations ;  27 cm. 
<br/><br/> 'This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages'-- 
<br/><br/><label>ISBN: </label>9781522578918  RM683.86(PTSL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Customer services.<br/>Small business marketing.<br/>Customer services--Marketing.