Mackiewicz, Andrea <br/><br/>
The economist intelligence unit guide to building a global image / 
Andrea Mackiewicz. 
 - New York :  McGraw-Hill,  1993. 
 - 184 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0070093504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Strategic planning.<br/>Competition, International.