Lury, Giles, <br/><br/>
Inspiring innovation :  75 marketing tales to help you find the next big thing / 
Giles Lury. 
 - 247 pages :  illustrations ;  19 cm. 
<br/><br/><label>ISBN: </label>9781912555055  RM79.90 (PRAKLINIKAL) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Product management.