Schmalensee, Richard <br/><br/>
The economics of advertising 

 - Amsterdam  North-Holland Publishing Company  1972 
 - xiii, 312 p. 23 cm. 
 - Contributions to economic analysis ; 80 .
<br/><br/>Bibliography: p. 291-301. 
<br/><br/><label>ISBN: </label>0720431808 
<br/><br/><label>LCCN: </label>70-183284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising