TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Ang,Swee Hoon
AU  - Leong,Siew Meng
AU  - Tan,Chin Tiong
TI  - Marketing management: an Asian perspective 
SN  - 9789810687977
PY  - 2013///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - Marketing
KW  - Management
KW  - Asia
ER  -