TY  - BOOK
AU  - Nor Asiah Omar,
AU  - Suhaily Mohd. Ramly,
AU  - Muhamad Azrin Nazri,
TI  - The dilema & key to loyalty program succes
SN  - 9789674127718
PY  - 2018///
CY  - Bangi, Selangor
PB  - Penerbit Universiti Kebangsaan Malaysia
KW  - Customer loyalty programs
KW  - Customer clubs
N1  - References : page [83]-85
ER  -