Travis, David,  1960- <br/><br/>
Think like a UX researcher :  How to Observe Users, Influence Design, and Shape Business Strategy / 
David Travis and Philip Hodgson. 
 - xii, 294 pages :  illustrations;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Setting the stage -- Planning user experience research -- Conducting user experience research -- Analyzing user experience research -- Persuading people to take action on the results of user experience research -- Building a career in user experience. 
<br/><br/><label>ISBN: </label>9781138365353  RM617.55 
<br/><br/><label>LCCN: </label>2018-041253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>User interfaces (Computer systems)--Design.<br/>User interfaces (Computer systems)--Evaluation.<br/>User-centered system design.