TY  - BOOK
AU  - Yilmaz,Recep
AU  - Erdem,M.Nur
AU  - Resuloglu,Filiz
TI  - Handbook of research on transmedia storytelling and narrative strategies
SN  - 9781522553571
PY  - 2018///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Narration (Rhetoric)
KW  - Storytelling in mass media
KW  - Digital storytelling
N2  - 'This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience'--
ER  -