Handbook of research on transmedia storytelling and narrative strategies /
Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors.
- xxxiii, 599 pages : illustrations ; 28 cm.
'This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience'--
9781522553571 RM1,033.90
Narration (Rhetoric). Storytelling in mass media. Digital storytelling.