Handbook of research on transmedia storytelling and narrative strategies / Recep Yilmaz, M. Nur Erdem, and Filiz Resuloglu, editors. - xxxiii, 599 pages : illustrations ; 28 cm.

'This book explores the concept of transmedia storytelling, which is closely related to concepts of convergency, multimedia and intertextuality. It is defined as a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience'--

9781522553571 RM1,033.90


Narration (Rhetoric).
Storytelling in mass media.
Digital storytelling.