Schweitzer, Fiona, <br/><br/>
Innovation heroes :  understanding customers as a valuable innovation resource / 
Fiona Schweitzer, Grenoble ole de Management, France, University of Applied Sciences Upper Austria, Austria, Joe Tidd, Science Policy Research Unit, (SPRU), University of Sussex, UK. 
 - xi, 291 pages :  illustrations (some colors) ;  24 cm. 
 - Series on technology management ;  Volume 31 .
<br/><br/>Includes bibliographical references (pages 257-285) and index. 
<br/><br/><label>ISBN: </label>9781786345363  RM407.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Consumers.<br/>New products.<br/>Diffusion of innovations.<br/>Technological innovations.